Consulting

Christophe Lachnitt specializes in optimizing the strategy, operating model and performance of communications organizations in the context of digital transformation.

He offers the following services on a local or global scale:

Strategy

  • Interim management assignment as head of communications
  • Audit and revamping of internal and/or external communications strategies
  • Audit and update of crisis management strategies, processes and tools

Operating model

  • Audit and revamping of governance structure and operating models
  • Design and implementation of adaptive organizations (organization charts, job descriptions, processes, RACI…)
  • Creation of internal or external content production agencies

Performance

  • Budget audit
  • Rationalization of the purchasing process, optimization of expenses and reduction of the number of providers
  • Implementation of performance measurement and management systems

Christophe Lachnitt’s methodology is based on the involvement of the concerned teams in an agile and participatory approach.

His services range from audit to implementation of strategic recommendations.

A few examples:

  • Audit of the global communications’ strategy and organization: 91 recommendations to move to a more mature organization, enhance the brand’s power, and adapt to the new communications landscape
  • Crisis management advice to the CEO
  • Facilitation of a Why Session at an executive committee offsite
  • Coaching of the communications team

  • Leadership of the communications function’s transformation program:
    • Coordination of a cross-functional project to co-construct the Company’s new communications strategy
    • Design and implementation of a new operating model (organization, governance, processes) for the function (250 employees worldwide)
    • Creation of an outsourced, low-cost content production agency (selection of service providers, design of production methods and processes, deployment of a DAM)
    • Review of talents and design of development plans for high-potentials
    • Budget audit
    • Rationalization of the purchasing process, optimization of expenses and reduction of the number of providers
    • Implementation of performance measurement and management systems

  • Interim head of Group communications for close to a year
    • Operational management of the function
    • Revamping of the internal communications strategy
    • Management of internal and external crisis communications in the wake of Covid-19
    • Foundation (target operating model, synergies…) built for the combination of Ingenico Group’s and Worldline’s communications functions as part of the two companies’ merger

  • Strategic counseling for the combination of Ingenico Group’s and Worldline’s communications functions after the two companies’ merger
    • Internal communications strategy
    • Social media strategy
    • Performance management system across the communications organization

  • Evolution of the communications strategy and organization
    • Audit of the communications strategy and organization
    • 63 recommendations to reinforce the organization’s efficiency, engage internal and external stakeholders, and implement digital innovations
    • Deployment of recommendations

  • Design of a new communications strategy in order to take into account both the digital behavior of Generation Z and the socio-economic context created by the Covid-19 pandemic
  • Creation of the brief for the selection of the agencies that would support UIMM in the implementation of this plan

  • Audit of the governance and operating model of EDF’s international communications network
    • 21 recommendations to increase EDF’s brand presence around the world